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Paid Search / Google Ads

At Global Presence Marketing, we’re Google Adwords Certified and committed to maximizing your ROI through strategic Paid Search and Google Ads management. Imagine investing $100 in ads and seeing a return of $200 or more, leaving you with a substantial profit. We prioritize transparency, granting you access to monitor your investment’s performance in real-time. Our approach simplifies the process, making it smooth and transparent, and ensures that every dollar you spend is a step towards greater profitability.

"Sow the Seeds of Marketing to Harvest the Leads of Tomorrow."

Required: Minimum Ad Spend $1k for Competitive Industries

Google Ads Management Prices for Click Budgets $1K to $10K / MONTH
For 10K+ Media Buying
SEARCH ADS
$1K TO $10K MONTHLY BUDGETS

$700/mo

  • Setup $1400
  • Monthly $700
  • Includes Search Ads
  • Includes Shopping Ads
  • Includes Landing Pages
  • Includes CRM Integration
  • Includes Call Tracking
  • Includes 10–15 Hours Labor
  • 12 Month Agreement
DISPLAY ADS
$1K TO $10K MONTHLY BUDGETS

$700/mo

  • Setup $1400
  • Monthly $700
  • Includes Remarketing Ads
  • Includes Display Ads
  • Includes Landing Pages
  • Includes CRM Integration
  • Includes Call Tracking
  • Includes 10–15 Hours Labor
  • 12 Month Agreement
YOUTUBE ADS
$1K TO $10K MONTHLY BUDGETS

$900/mo

  • Setup $1400
  • Monthly $900
  • Includes Four Video Creation/Edits Per Month
  • Includes YouTube Video Ads
  • Includes Landing Pages
  • Includes CRM Integration
  • Includes Call Tracking
  • Includes 10–15 Hours Labor
  • 12 Month Agreement

Google Ads Setup

Embarking on a Google Ads journey requires thoughtful preparation and a strategic budget for both the setup and the ongoing campaign management. Let’s distill the essentials for launching impactful Google Ads campaigns:

  1. Account Setup:
    • While creating a Google Ads account is complimentary, configuring it with your billing details, targeting preferences, and integrating services like Google Analytics lays the foundational groundwork.
  2. Keyword Research:
    • This pivotal step involves identifying and analyzing keywords that resonate with your business and audience, focusing on search volume, competition, and performance metrics to hone your strategy.
  3. Ad Creation and Copywriting:
    • Crafting compelling ad copy and utilizing ad extensions not only captures attention but enriches your ad’s presence, offering additional insights and calls to action.
  4. Landing Page Optimization:
    • A critical review and optimization of landing pages ensure they align with your ads’ messaging, fostering higher conversion rates. Implementing conversion tracking also offers precise insights into campaign effectiveness.
  5. Campaign Settings and Targeting:
    • Structuring campaigns and ad groups, defining geographic targets, and scheduling ad display times are strategic decisions that enhance control and budget efficiency.
  6. Budget Planning:
    • Deciding on a media spend budget and selecting a bid strategy are central to managing your investment, aiming to optimize costs for clicks, impressions, or conversions.

It’s crucial to recognize that Google Ads’ costs can fluctuate based on various factors such as industry competition, chosen keywords, and geographic targeting. Google Ads operates on a pay-per-click model, ensuring you only pay for actual interactions with your ads.

Given the complexities and variabilities, partnering with a digital marketing agency or a certified Google Ads professional can provide tailored cost estimates and strategic guidance tailored to your specific objectives.

Success in Google Ads is not a one-time effort but a continuous process of monitoring, optimization, and refinement. Investing in ongoing management is essential for sustained success, ensuring that your campaigns remain dynamic, responsive, and aligned with your business goals.

Which AdWords campaign type is right for me?

Google Ads is a pay per click ad platform. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business. The cost per click depends on the competition in your market. Please feel free to contact us and we can give you a cost per click and ad spend estimate.

  • Google Ads Text Ads
  • Google Ads Product Listing (Google Shopping)
  • Google Ads Video (YouTube) (you will need to provide a video)
  • Google Ads Call Ads (Mobile only)
  • Google Ads Remarketing (Display Banners)
  • Google Smart Campaigns (Google Search/Maps)
  • Google App Promotion (Drive App Installs)

Google ads can help you promote your business when people are using Google search engine, browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.

Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer whether a service or products. Google Ads can help you across the board:

  • Get more calls to your business
  • Increase visits to your store
  • Drive people to your website
  • Sell more products online

No you do not need an account to get started, we will setup an account in your name and link to your account so you always have full access and control of your account.

That’s awesome! We will request access to your current account and review everything in depth and put together our suggested changes to implement and send over for approval prior to making any changes.

Weekly. We will monitor your conversions, bids, ads to ensure that they are tracking correctly and make adjustments to ads to improve conversions.

We use several tools including Google’s keyword planner to determine an ad spend. We recommend at least a minimum ad spend of $1,000 to be effective. Please feel free to contact us via LiveChat or our contact page and we can give you a cost per click and ad spend estimate.

Your ad spend is paid directly to Google, you will need to have a major credit card saved in Google Ads.

We feel it’s unethical because regardless of ad spend the work level is the same.

This depends on your ad spend, we typically start out with groups of 25-100 keywords and expand from there, including adding negative keywords to your campaign.

Yes, we will create all text and banner ads and will write all ad copy. If you decide to go with pre-roll you will have to provide the video. The video will need to be 15 seconds or less for optimal performance.

The process is easy! We do all the work for you.

No Google Ads Account
Week 1 – Setup Gmail account, research and analyze keywords, create benchmark, review competition, define keywords, setup campaigns based on keywords
Week 2 – Create ads, setup tracking, submit ads for approval, start campaigns
Week 3 – Monitor and track ads, conversions, and campaigns
Week 4 – Continue to monitor and track ads, conversions, and campaigns

Have Google Ads Account
Week 1 – Get access to your current account and review everything in depth and put together our suggested changes to implement and send over for approval.
Week 2 – Implement suggested changes to improve the campaigns
Week 3 – Monitor and track ads, conversions, and campaigns
Week 4 – Continue to monitor and track ads, conversions, and campaigns

We typically can get sales or leads in month 2, although it’s possible to get some in month 1. The best ROI will be In 3-4 months. At this time your Google Ads campaign will be better optimized and we will have filtered out non-performing campaigns and focused on the ones that convert.

Month 1 – Mostly data collection and setup, it’s likely to get conversions, however, the best performance will come as we focus down and test effectively.
Month 2 – Improve quality score, lower cost per click, focus on campaigns that are performing better, get better conversions
Month 3 – Improve quality score, lower cost per click, tweak campaigns, move more budget into the best performing campaigns and pause campaigns that are underperforming.
Ongoing months – Is a repeat of month 3, we will continue to eliminate what’s not performing and move your budget into what is working the best, conversions will continue to grow and your cost per click will be lower the longer we run.

Access to your existing Google Ads account if you have one, if not, we will set one up for you. Access to your existing Google Analytics account Access to your website If a new account we will need a credit card to use (your Google ad spend this is paid directly to Google)

YOU OWN YOUR GOOGLE ACCOUNT! If you stop working with us we recommend that you keep your ads active with a small daily spend to ensure you keep grandfather status with Google.

To get started simply sign up on our website by choosing a package and adding it to cart.

It’s that easy!!

Let's have a talk today

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